Simple. Flexible. Engaging.

Kula CLM™: Rewards with meaning.

Kula’s Cause-related Loyalty Marketing™ (CLM) platform redefines cause marketing.

CLM™ is the world’s first cause marketing SaaS built to create meaningful brand loyalty through democratized transactional giving—putting the choice of giving into the hands of consumers and the power of engagement in the hands of companies.

With over 2+ million charities in dozens of countries to choose from, CLM™ reaches virtually every customer’s giving affinity—from local schools and places of worship to international development and aid organizations.

CLM™ helps organizations engage, motivate, and inspire their customers and employees and a meaningful and empowering way, delivering a customizable, white-label giving experience with features that include:

  • Smart Content
    • To drive relevant cause-related content to users
  • Social Media Connectivity
    • To inspire viral cause and brand advocacy
  • Rich, values-laden insights
    • To inform meaningful customer engagement
  • Informative Cause Profiles
    • To increase engagement and recurring use
 

KULA CLM builds meaningful brand loyalty

Features

 

Custom Branded Experience

Custom Branded Experience

  • Seamless integration with existing UX
  • Brand owns the customer journey (white label)
  • Integrates into any web portal or ecommerce experience
  • Lower cost and faster to market than API integration
Smart Content

Relevant Communications & Smart Content

  • Segmented and directed communications
  • Relevant messaging based on customer location, affinities, or actions
  • Fully customizable rules based on brand’s objectives
  • Triggered emails available
Informative Cause Profiles

Informative Cause Profiles

  • Greater transparency & accountability
  • Comments & ratings of causes
  • Social media sharing
  • Tangible giving experience

 

Social Media Connectivity

Social Media Connectivity with Customized Messaging

  • Viral social media engagement through Twitter & Facebook
  • Customized messaging
  • Links back to program page
  • High rates of sharing due to cause marketing’s success in social media
Content Management System

Content Management System

  • Partner portal with editable content
  • Customized messaging
  • Multimedia integration (including photo, video, and more)